Home
Build a Business That Works â
On Your Terms
Practical, honest coaching for startup and early-stage business owners. Built on 20 years of real-world experience â not theory.
You started the business for freedom.
Three years in, you're busier than ever.
If any of these hit close to home, you're exactly where coaching starts making a real difference.
You're the bottleneck in your own business â nothing moves without you
You're busy but not as profitable as you should be
You've been meaning to raise your prices for months but haven't pulled the trigger
You don't know your numbers well enough to make confident decisions
You're working harder than you ever did for someone else â and you're not sure what to change first
You know the business can be better but you're too inside it to see clearly
Coaching Programs
One-on-one coaching tailored to where your business is right now. Choose the program that fits your stage and goals.
Core Program
6 sessions over 3 months. Build the foundations, fix the gaps, get clear on the next move.
Premium Program
12 sessions over 6 months. Deeper work, more accountability, bigger results.
VIP Program
24 sessions over 12 months. Full-year partnership. The most comprehensive transformation.
Photo of Daine
Add your photo here
I built a business the hard way.
Now I help you build yours smarter.
I spent 20 years running a trade business â building a team, managing cashflow, navigating the hard years, and figuring out what actually works. I made every mistake available, and I learned from all of them.
I became a coach because I kept meeting business owners navigating the same problems I'd already solved. The frameworks exist. The experience is transferable. You shouldn't have to figure it out alone.
On Your Terms Coaching exists for one reason: to help you build a business that's genuinely yours â that gives you the income, the freedom, and the life you started it for.
My full story →Training Programs
Three programs. 28 modules. Designed to build every dimension of a business owner who lasts â the strategy, the mindset, and the self-awareness.
Build It Right
The business foundations â numbers, offers, pricing, clients, systems, sales, marketing, team, and growth. Everything you need to build it properly from the start.
The Whole Person
The inner game â mindset, emotional resilience, consistency, energy, and purpose. Running a successful business takes more than strategy. This is the part nobody teaches.
Ego at the Wheel
Most business mistakes aren't strategic failures â they're ego failures. This program names the patterns, explains the cost, and shows you how to stop letting ego drive.
What clients say
"I'd been running my plumbing business for three years and was making decent revenue but couldn't figure out why I was always short on cash. Within two sessions Daine had identified exactly where it was leaking. Within six months I'd put my prices up 18%, cut two clients that were costing me more than they were worth, and actually started paying myself properly. Best money I've spent on the business."
"What I appreciated most was that Daine doesn't tell you what you want to hear. He told me straight that my systems were a mess and that I was the reason my team couldn't operate without me in every decision. Hard to hear but exactly what I needed. I went from working 60-hour weeks to having actual weekends back â and the business is more profitable now, not less."
"I came in thinking I needed a business strategy. What I actually needed was to get out of my own way. The Ego at the Wheel program was confronting but it changed how I show up to every decision, every conversation, every setback. The business stuff followed naturally once I sorted that out. I recommend Daine to every business owner I know who's serious about actually growing."